Google unified pricing

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]