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Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]

Terence Kawaja is Managing Director of GCA Savvian, an investment bank, which “acted as exclusive financial advisor to Invite Media, Inc. and assisted in the negotiations” between Google and Invite Media. Google acquired Invite Media last week. AdExchanger.com: Why do you think Google bought Invite Media? TK: I will let Google answer that but Invite […]

Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]

AdExchanger.com surveyed executives from the digital ad world regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday. What are your thoughts about Google’s acquisition of Invite Media?   Any concerns? Matt Spiegel, CEO, Omnicom Media Group Will Margiloff, co-CEO, Innovation Interactive Bill Demas, CEO, Turn Tim Ogilvie, CEO, AdBuyer.com […]

As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to.  In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: “The team at Invite Media has developed technology that enables advertisers and agencies to use “real time […]

VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value.  Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]

It’s official. Visit the DoubleClick Advertiser blog here. UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.

Oh THAT’S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G’s VP of Product Management revealed its overall revenue share with publishers for Google […]

All Things D’s Peter Kafka says that Google is considering the purchase of demand-side platform (DSP) Invite Media. Kafka says, “A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]