How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.
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Grant Whitmore
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OPINION: The Sell SiderAfter Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers […]
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The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product
Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after […]
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