Gravy Analytics

Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs. Whether it’s for audience segmentation or business operations, it can be tempting to buy the biggest data set available. However, it’s important that marketers think twice before diving in, especially when it comes to location data, writes Jeff White, CEO of Gravy Analytics.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav).  Set aside the rubble of AT&T’s once-ambitious plan to build a top global […]