As Programmatic Revenue Grows, The Guardian UK Shores Up Its Data
The Guardian UK is taking ownership of its ad stack. “Publishers have given away control of our digital businesses through programmatic. And we have all been disintermediated,” said Danny Spears, programmatic director of Guardian News and Media. Programmatic accounts for 85% of the Guardian UK’s display advertising business, Spears said: “And as programmatic becomes a […]
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