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Gumgum

  • OPINION: Data-Driven Thinking

    Viewable Yet Unseen: It's Time For New Engagement Metrics

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. Being viewable and being seen are not the same. Yet today’s engagement measurement metrics do not take this key […]

  • Online Advertising

    Gumgum's Tanz: In-Image Ads Are More About Branding, Less About 'Conversions'

    BY //

    In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]

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