ARCHIVE FOR:

Hagai Shechter

  • OPINION: Data-Driven Thinking

    Marketers And Publishers Must Demand More Answers From Fraud Vendors

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO at Fraudlogix. Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – […]

  • OPINION: Data-Driven Thinking

    Advertisers May Unknowingly Add To The Industry’s Fraud Problem

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO and founder at Fraudlogix. Online ad fraud is a problem nearly as old as the online advertising industry itself. By now the existence of fake traffic, including bots […]