OPINION: Data-Driven Thinking
Marketers And Publishers Must Demand More Answers From Fraud Vendors
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO at Fraudlogix. Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – […]
Tagged in: