ARCHIVE FOR:

Hagai Tal

  • OPINION: Data-Driven Thinking

    The Market For Ad-Tech Startups Is As Inhospitable As Ever

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Tal, CEO at Taptica. At the beginning of last year, ad tech saw a market correction. After several years of overvaluation, investors had finally sobered up. By late 2016, […]

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  • OPINION: On TV & Video

    The Video Ad Market Could Be Unrecognizable In 6 Months

    BY AdExchanger//

    “On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO at Taptica. Video is a powerhouse advertising tool because it can engage on multiple levels, and advertisers increasingly want to leverage video across channels. After years of technological advancement in […]

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