ARCHIVE FOR:

Hannu Verkasalo

  • OPINION: Data-Driven Thinking

    As The Duopoly Reigns, Others Can Still Take Market Share In 3 Key Areas

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. As tech behemoths dominate search, enterprise services, social networking and mobile, Facebook and Google run a duopoly with no signs of stopping. […]

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  • OPINION: Data-Driven Thinking

    Google’s Mobile Search Index: A Wake-Up Call For Brands

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine. The search giant […]

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  • OPINION: Data-Driven Thinking

    Engagement: The New Reach

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience […]

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