The Super Bowl Is A ‘Performance Trigger’ For Marketers
Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
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CES 2026: What’s Real – And What’s BS – When It Comes To AI
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
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AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.
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Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services
To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.
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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.