Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services
To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.
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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
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- Disney
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- Gerg Walsh
- Greg James
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- Havas Media Network
- Havas Media North America
- HyphaMetrics
- Instacart
- Ishena Robinson
- Israel-Hamas war
- Joel Finkelstein
- microsoft
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- Samba TV
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
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- havas
- Havas Market
- Havas Media Network
- Horizon Media
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- Jeriad Zoghby
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- Kroger
- Mara Greenwald
- Michigan
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- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
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- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP