healthcare advertising

Pharma’s digital transformation has accelerated media spending on video across devices. And media buyers in the pharma space have ways to overcome the additional challenge of needing to adhere to numerous regulations, writes Kelly McAloon, Associate Media Director of Programmatic at Good Apple.

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were […]