OPINION: Data-Driven Thinking
One Vendor Or Many? A Checklist For Marketers Weighing The 'Stack' Option
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilary Kolman, director of analytics and insight at MEC North America. There has been a clear shift in digital ad technology during the past several years, with firms that […]
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