LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of younger, bicultural American Latinx people – and generate advertiser demand – it became clear that digital had to be a priority.
The US Hispanic population is growing by leaps and bounds. But because of bad data, TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph during this year’s upfronts, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement.
