History Channel Taps Native For ‘Curse Of Oak Island’ Tune-In Campaign
Horizon Media had done plenty of direct-to-publisher native campaigns to promote shows for its entertainment clients, including The History Channel. But the campaigns lacked scale. “Curating these experiences in a way where we can impact scale is vitally important when we’re trying to drive a [Nielsen] ratings number,” said Joe Hadari, SVP and managing director […]
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