Instacart’s Ad Platform Hits Adolescence, With New Optimization And Bid Data Products
Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. “We’re a maturing ad platform,” said Instacart VP of advertising product management Ali Miller. As Instacart itself learns over time what works and what doesn’t on its ad platform, it will turn those learnings into commercial products.
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