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Ad Exchange News

Netflix Verification Hits The Market; The Metaverse Has Already Lost Its Shine

BY AdExchanger// March 21st, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
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- apple
- AVOD
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- Calvin Scharffs
- comscore
- console game advertising
- Craig Ziegler
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- doubleverify
- Fallout
- generative AI
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- Horizon Worlds
- in-game advertising
- integral ad science
- Joy Robins
- Laura Pacas
- metaverse
- Michael Ivancic
- microsoft
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- pubmatic
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- Snap
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Comic

Comic: EmptyVerse

BY Nate Neal// November 18th, 2022

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Platforms

Citing Ad Revenue Woes, Meta Will Be ‘Same Size Or Slightly Smaller’ By End Of 2023

BY Anthony Vargas// October 27th, 2022

Meta reported $27.2 billion in ad revenue in its Q3 earnings report on Wednesday. That represents a 4% drop year-over-year (YoY). Net income for Q3 was $4.4 billion, down 52% YoY. And Meta is projecting another revenue dip for Q4. As a result, the company will implement layoffs and hiring freezes throughout 2023.
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- ai
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- AppTrackingTransparency
- AR
- David Wehner
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- mark zuckerberg
- Meta
- metaverse
- Salesforce
- Susan Lee
- VR
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Digital Marketing

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

BY Anthony Vargas// September 16th, 2022

For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.
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