hulu

Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for more […]

More than any other streaming video joint venture, Hulu has never had to work too hard to resemble the TV experience – thanks to its backers, NBC Universal, News Corp., ABC, it is the primary spot for primetime viewing on the web. But as YouTube continues to build its own more “professional” channel spaces and […]