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Human Ventures

Technology

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

BY Anthony Vargas// August 20th, 2024

Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.
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- Adelaide
- amazon
- Aperiam Ventures
- attention metrics
- BlueTree
- Brett Wilson
- Enliken
- Eric Franchi
- GOAL Ventures
- google
- groupm
- Human Ventures
- IRI
- Irwin Gotlieb
- Joe Marchese
- Joe Zawadzki
- John Arts
- jonah goodhart
- Lynda Clarizio
- marc guldimann
- MediaLink
- mediamath
- Meta
- Michael Kassan
- moat
- nielsen
- nishat mehta
- Rita
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- TubeMogul
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Investment

Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

BY Allison Schiff// June 7th, 2022

Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention with a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate.
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