Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List
The days of online ad industry self-regulation are well and truly over, say IAB Tech Lab CEO Tony Katsur.
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OPINION: Data-Driven ThinkingTaking Two Concrete Steps Toward Privacy Controls And Compliance With The Global Privacy And Accountability Platforms
We need to find a balance between privacy and sustaining an ad-supported digital media ecosystem, writes Anthony Katsur, CEO of the IAB Tech Lab. But no one will tolerate half measures going forward. To that end, IAB Tech Lab and its members are developing a portfolio of practical technical standards meant to help the ad industry adapt to evolving consumer expectations, regulations and related browser and OS changes.