IAB Euorpe

Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission arguing that the cookie wall on IAB Europe’s website is “illegal” under the General Data Protection Regulation (GDPR). The IAB Europe’s site gives visitors three options: agree to the use of cookies and third-party tracking; […]

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to be […]