Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. On Monday, ArcSpan released Contextual APP, a data processing tool that enables publishers to structure their first-party contextual data into salable audience segments, including seller-defined audiences, using the IAB Tech Lab’s content and audience taxonomies.
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- accordant media
- adobe
- Adobe Audience Manager
- ArcSpan
- ArcSpan Audience Engine
- ArcSpan Contextual APP
- Arthur Muldoon
- Balaji Rao
- Chris Guenther
- conde nast
- demdex
- Destsu
- Dow Jones
- Garret Vreeland
- Hearst
- IAB Tech Lab
- IAB tech lab audience taxonomy
- IAB tech lab content taxonomy
- Jeff Misenti
- news corp
- Pathfinder
- prebid
- PricewaterhouseCoopers
- right media
- Sportsnaut
- The Publisher Desk
- Time Inc.