Despite fragmentation and automation in TV inventory, marketers and brands have options to ensure advertising quality in their media buys. Ad quality is a “team sport” that requires industry-wide standards, writes Louqman Parampath, Roku’s VP of Product Management. But on top of that, “the best way for brands to ensure quality is to prioritize direct relationships with trusted platforms and publishers.”
While Topics API is a significant improvement from Google’s initial proposal, FLoC, there’s a more efficient and privacy-compliant window into interest-based advertising, says Stephanie Layser, News Corp’s VP of data, identity and ad tech. The answer? Seller-Defined Audiences (SDA).
Who’s going to serve as the administrator for Unified ID 2.0? Not the IAB Tech Lab. Earlier this week, CEO Anthony Katsur noted in a blog post (almost offhandedly) that the Tech Lab has decided not to take on the technical admin role for UID 2.0 “at this point.”
Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The idea behind seller-defined audiences is to make a publisher’s own data and site traffic transactable programmatically across multiple sites and sellers in a privacy-safe way.
What does it mean, in practice, to take a privacy-first approach to addressability? Respecting the consumer, of course. But it also means living in “data privacy hell.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind Your Own IABeeswax Ad Age dinged the IAB for Meta’s prime placement during the trade group’s Annual Leadership Meeting this week. Three small businesses with the Internet for Growth, an IAB-backed advocacy group, all cited Facebook and Instagram advertising during their presentations. “I […]
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs, or “privacy-enhancing technologies.” The first meeting is on March 4.
Change is coming to online identity, writes Anthony Katsur, CEO of the IAB Tech Lab. Resist the urge to plan based on hope or cynicism. Instead, focus on a defensible approach, whether you’re creating audiences as a publisher or connecting audiences between an advertiser and a publisher.
Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove […]
