IAB Tech Lab

Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites.

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed.

Meet the Privacy Implementation & Accountability Task Force, a new joint effort by the IAB and IAB Tech Lab to develop standards and best practices that strike the tricky balance between consumer privacy and preserving addressability.

AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse Incentives In March, the IAB Tech Lab issued updated video ad inventory classifications and urged the ad industry to follow them. But so far, only […]

The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unboxed The Chrome Privacy Sandbox is sorta-kinda-finally ramping up to testable scale. And Google is signaling more clearly that the training wheels are almost ready to come off. Chrome 115 went live for Android on Wednesday and will be available to all users […]

Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases to match encrypted audiences.

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and enables testing of Google’s Privacy Sandbox.

There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.