The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richter, chief scientist at Rubicon Project, and Art Schram, VP of Glam […]
Marketer integration is among the grand challenges facing the Data Management Platform space, according to a new white paper produced by Winterberry Group in partnership with the Interactive Advertising Bureau (download). Consider the top three “major hurdles” identified by the report’s 160 or so respondents: (1) “Internal Process & Marketing Ops Challenges,” (2) “No Clear […]
With real-time bidding inventory expanding at an accelerated clip, the idea of coming up with “standard practices” for programmatic buyers and sellers could seem a bit late. But the Interactive Advertising Bureau, through its Network and Exchange Committee, has been trying to do just that since it formed in April 2011. This week, at the […]
Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer’s approach to programmatic buying when told the crowd at the IAB’s Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him. […]
Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
Display failed to close the gap with search in 2011, according to the Interactive Advertising Bureau’s full-year ad spending report, released today (full report). Both categories grew dramatically during the year, but search spending clearly has the bigger head of steam, says the IAB and research partner PricewaterhouseCoopers. PwC estimates search revenues totaled $14.8 billion […]
Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]
Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
