More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles. Sixty-five percent of brands are either completely or partially buying programmatic media in-house, according to a white paper released Tuesday by the Interactive Advertising Bureau’s (IAB) Data Center of Excellence. The white paper surveyed marketers at 119 US […]
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue Accelerates Revenue in Amazon’s “Other” category grew 132% YoY to $2 billion this quarter, with advertising services making up a “majority” of that segment, CFO Brian Olsavsky said during the company’s earnings call Thursday. So it’s safe to say Amazon’s ad […]
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent […]
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab […]
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their data […]
OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT […]
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softer […]
Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largest […]
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that uses cryptographic security measures to authenticate inventory. While Ads.txt helps authorize inventory sources, it doesn’t solve the authentication problem, said Neal Richter, CTO of Rakuten Marketing and co-chair of the IAB’s […]
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive Advertising Bureau (IAB) Tech Lab revealed Thursday (read the blog post) that the unpopular nine-year-old video ad spec will be retired and replaced with two […]
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension […]
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated online […]
Podcast advertising is getting a bit more measurable. The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include definitions and best practices for measuring audience reach and downloads. The original guidelines, released in September, focused on defining ad delivery and how to count it consistently. “But podcast measurement is for more than […]
While the big story from the Interactive Advertising Bureau’s (IAB) 2016 digital ad revenue report is that mobile accounted for over half of digital ad spend, digital audio spend was finally significant enough to merit its own category. The biannual report, released Wednesday, shows digital audio spend hit $1.1 billion in 2016, “passing the threshold […]
The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply […]
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s […]
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads based on served impressions. So that means the ad only counted after the ad server responded. But now, the IAB and MRC, in conjunction with the Mobile Marketing Association (MMA), want to change these standards, […]
The Federal Communications Commission (FCC) passed a stringent set of online privacy regulations on Thursday. The law, expected to go into effect next year, expands the FCC’s mandate over internet service providers (ISPs), which will soon have to obtain individual consent to use data drawn from a subscriber’s activity, such as web browsing, app usage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diaz Nesamoney, CEO at Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standard Working Group. The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for […]
No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising and intrusive formats in its first set of standard ad units released since 2012. The public can comment on the proposed new portfolio over the next two months. “Technology and the user […]
Eight trade associations, including the Interactive Advertising Bureau (IAB) Tech Lab, the 4As and the Association of National Advertisers (ANA), have teamed up to develop cross-platform standards for video ad delivery. Their goal, according to Alanna Gombert, SVP of technology and ad operations for the IAB and GM of the IAB Tech Lab, is to […]
In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to influence competition between digital properties. In late August, the Body of European Regulators for Electronic Communications (BEREC) released net neutrality guidelines, which become law in 2018, that forbid practices like “fast lanes” […]
Podcasting is officially on the radar of media buyers. The Interactive Advertising Bureau’s (IAB) second annual Podcast Upfront in New York City – held Wednesday with twice as many presenters and attendees as last year’s inaugural event – underscored the growth in the sector. Yet measurement beyond the download metric still poses a major challenge […]
US online ad revenue hit $59.6 billion in 2015 – $10 billion more than in 2014 (a 20.4% YoY increase), according to the IAB 2015 Internet Advertising Revenue report conducted by PricewaterhouseCoopers (PwC). Innovation in areas like mobile drove the industry’s consistent high growth, according to David Silverman, a partner at PwC. Nonmobile digital advertising […]
Beyond the headlines, the drama and all the talk, there’s the daily reality of actually putting viewability into practice. “The questions around how to transact around viewability have been such a big issue for both publishers and advertisers that I think there has been a session in just about every major conference over the past […]
A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an “unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His […]
The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm Desert, Calif. The app is a free open-source tool designed to validate the functionality of […]
The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner […]
As feeds become the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and […]
