2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]
Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry. And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]
Resistance to Mozilla’s proposed blocking of third-party cookies got a boost yesterday from the IAB. The trade organization released a statement from president and CEO Randall Rothenberg opposing Mozilla’s plan, and an online FAQ about the situation for those who may want to learn more. In late February, Mozilla announced that for Firefox version 22, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
In his first high profile appearance since jumping from Google to Yahoo, Henrique De Castro, the portal’s COO, took the stage on the second and final day of the Interactive Advertising Bureau’s Annual Leadership Meeting to showcase the company’s vision under his fellow ex-Googler, CEO Marissa Mayer. The content vision, as demonstrated by the new […]
It has become de rigueur at the Interactive Advertising Bureau’s annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year’s IAB Annual Leadership Meeting […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richter, chief scientist at Rubicon Project, and Art Schram, VP of Glam […]
Marketer integration is among the grand challenges facing the Data Management Platform space, according to a new white paper produced by Winterberry Group in partnership with the Interactive Advertising Bureau (download). Consider the top three “major hurdles” identified by the report’s 160 or so respondents: (1) “Internal Process & Marketing Ops Challenges,” (2) “No Clear […]
With real-time bidding inventory expanding at an accelerated clip, the idea of coming up with “standard practices” for programmatic buyers and sellers could seem a bit late. But the Interactive Advertising Bureau, through its Network and Exchange Committee, has been trying to do just that since it formed in April 2011. This week, at the […]
Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer’s approach to programmatic buying when told the crowd at the IAB’s Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him. […]
Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
Display failed to close the gap with search in 2011, according to the Interactive Advertising Bureau’s full-year ad spending report, released today (full report). Both categories grew dramatically during the year, but search spending clearly has the bigger head of steam, says the IAB and research partner PricewaterhouseCoopers. PwC estimates search revenues totaled $14.8 billion […]
Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]
Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Legislation Is Here At long last, legislative action in the U.S. is here for online advertising – at least as it relates to consumer privacy according to numerous sources including Emily Steel of The Wall Street Journal who writes, “The draft legislation proposes regulating […]
Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]
There should be more to this announcement, no? There is a hint of a new, Google ad exchange strategy involving AdSense if we are to believe David Rosenblatt, Google’s president of display advertising, during his IAB keynote. David Kaplan of PaidContent.org wrote yesterday: Google’s approach: The ad exchange extends the AdSense marketplace. It’s neutral and […]
Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
