Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs
Ad platforms are nixing credit card payments; LLMs are getting really good at unmasking online users; and McDonald’s offers a case study in how not to do organic social media.
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OPINION: Data-Driven ThinkingThe High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard
The real risk isn’t in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading conclusions from bad measurement.
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Twilio Is Building A Bridge For Marketers Between Data Warehouses And Its Segment CDP
LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers.
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NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.
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OPINION: Data-Driven ThinkingClean Rooms Aren’t Always The Solution To Your Data Privacy Problems
While clean rooms do offer significant value in today’s privacy-first world of data, they are not the be-all and end-all for brands seeking controlled and reliable means of data collaboration.
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OPINION: The Sell SiderTo Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting
88% of advertisers say they’re still using cookies – which is down from 97% in May last year, says Nicole Perrin, VP of Business Intelligence at Advertiser Perceptions. Cookies are eroding well ahead of Google’s “sunset date,” so publishers need contextual and cohort-based alternatives to stay competitive with a “one-to-some” offering.