FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Swetha Basavaraj, Director of Product, Data at Samsung Ads. The endless discussion about the loss of identifiers for digital advertising really isn’t interesting anymore. Everyone already knows their cookies will crumble sooner or later. Everyone […]
