Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B media and mar tech company International Data Group (IDG). IDG might not attract your average consumer. but its portfolio of some 300 tech and IT publications, including CSO, TechHive and Computerworld, fuels one of the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, senior vice president of data at IDG. Today’s socially driven digital culture is all about sharing – some might even say oversharing. And therein lies a fine balance: Where exactly does one […]
IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and IDG TechNetwork divisions. IDG.tv is IDG’s video inventory portal; IDG TechNetwork is a vertical ad network and media exchange that supports IDG’s media properties. By appointing Dina Roman, Adap.tv’s former […]
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” […]
The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts […]
