How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.
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Another Ill-Advised Pivot To Video Is One Reason For Publisher Layoffs
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.
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OPINION: The Sell SiderInside The Data-Crunching That Powers Ziff Media Group’s $1 Billion Affiliate Commerce Biz
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled […]