Agency Vet Noah Mallin Joins IMGN To Help Brands Speak Gen Z’s Language
Generation Z consumes media differently than millennials, but brands don’t always understand that. To help brands better relate to younger audiences, former Wavemaker exec Noah Mallin left a career in agencyland to join Gen Z-focused media company IMGN as its first chief brand strategist, the company said Monday. IMGN owns the social media handle of […]
Tagged in: