Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks to the future, it’s adding first-party data and more compelling ad formats to maintain stride with its sophisticated financial advertisers. IMS helps financial advertisers like Vanguard, Fidelity and Schwab, and brands like […]
LatAm is a region on the rise. Nine out of 10 people with an internet connection in Latin America also own a smartphone, per a report released Monday. And people who own a smartphone spend more than 37 hours a week connected to the internet and only a little more than seven hours a week […]
As consumer apps companies ramp up efforts in geo-targeted ads and hyper-local search, Foursquare has responded by turning check-in data into marketing services opportunities. Following a February announcement that Microsoft would invest $15 million in the location-savvy startup after its $35 million Series D in December, Foursquare’s revenue stream – and data reach – may get […]
Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates total media ad spend was $5.2 billion in 2012. Yet understanding the cultural nuances of each Latin American country is as important as the financial and operational intricacies of the […]
