User-Generated Video Helps Make The Sale For This Seasonal Summer Retailer
Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic. “Lilly Pulitzer is to females what […]