Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, Digiday reports. Publishers are more discerning about ad tech but don’t expect much to change following the MediaMath bankruptcy, like the Sizmek bankruptcy before that […]
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape? Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite). This […]
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible. But there are changes afoot that could alter the economics for publishers.
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the uncertainty? Today, the digital advertising industry has the opportunity to transform the mobile app channel by acknowledging, understanding and tackling marketers’ concerns, writes Steve Roach, head of mobile app sales at Index Exchange.
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by a non-Google SSP, went dark, leading to lost revenue for publishers of all sizes at a time when they can least afford to lose out on revenue.
Musk’s promises to overhaul Twitter’s content moderation and user verification policies have caused brands and agencies to rethink their budgetary commitments to the platform. Plus, Musk’s seemingly disingenuous tone shift on advertising and his tweeting of fake news may make brands more inclined to pull budgets from a platform that was never seen as a must-buy anyway.
