industry reaction

For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain – think advertisers/agencies, ad networks and publishers .. they’re are all in this mix.  Industry initiatives and innovation has […]

At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson.  Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs – including former Yahoo!s – and asked the following question: “What’s […]