“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Lempner, a customer intelligence practice executive at Infinitive. Maybe it’s a sign of the maturation of digital marketing or just the reality setting in, but there is emerging buzz […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. In the digital advertising business, time is always of the essence. We offer real-time auctions and immediate placements and track impressions in microseconds. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Reiners, principal at Infinitive. In business, individuals rising to the level of their incompetence is often referred to as the Peter Principle. People rise through the organization, based on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]
