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Daily News Roundup

Why Sponsors Love Niche Sports; Does GAID Need Aid?

BY AdExchanger// July 26th, 2024

With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
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- apple
- Apple Maps
- CrowdTangle
- GAID
- google
- Influential
- MailChimp
- OpenAI
- publicis
- SearchGPT
- third-party cookie deprecation
- webXray
Ecommerce

To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign

BY Anthony Vargas// July 27th, 2023

Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.
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- featured
- Folgers
- Gopuff
- Influential
- J. M. Smuckers
- John Elliott
- Josh Williams
- Mintel
- PSOne
- publicis
- TikTok
- TikTok Shops
- TikTok ZIP code targeting