“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ravi Krishnaswamy, chief technology officer and head of engineering at InMobi. Mobile penetration is reaching saturation in many markets, while growth in new users is declining. As a result, it’s […]
The waterfall wasn’t working out for WeatherBug. “We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager at the GroundTruth-owned weather app, which has 20 million monthly active users. If you had peeked inside WeatherBug’s ad stack last year, you’d have found the code for as many as eight different ad […]
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi to […]
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Bhat, senior vice president of data sciences and marketplace at InMobi. When putting together a content strategy, marketers face a big question: What comes first: the data or the […]
InMobi was the first mobile ad network to get whipped by the Federal Trade Commission under the Children’s Online Privacy Protection Act (COPPA) for tracking geolocation without parental consent – and it’s not going to be the last. “What happened here is a wake-up call for regulators,” said Allison Fitzpatrick, a partner in the advertising, […]
As smartphone penetration increases, especially in Asia, advertisers are looking to tap into global app audiences – and InMobi is looking to get ahead of the trend. The mobile ad network said Tuesday that advertisers and agencies will be able to buy mobile app segments in 36 countries via programmatic-direct deals on the InMobi Exchange. […]
Although China’s mobile users represent the world’s largest smartphone market (research firm IDC predicts China’s smartphone shipments will exceed 450 million in 2014), numerous challenges constrain non-Asian advertisers’ ability to get a foothold. Still, there’s recourse for advertisers looking to break into the Chinese market, largely in the form of partnerships. Chinese mobile advertising is […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
