Innovid Q4 earnings

Innovid confirmed plans to lay off 10% of its global staff this year. But considering the external pressures, the numbers it reported for Q4 could’ve been worse.

Innovid has always been a CTV ad server. But at the company’s earnings conference Thursday morning – its first since going public – it became clear that linear data is still needed in TV’s future. Innovid’s path will be determined by its acquisition of TVSquared, which it announced last week. TVSquared brings Innovid new agency clients, new global markets and what’ll make all that possible: linear TV data.