Inscape ACR

As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan.

If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.