One Giant Leap For Cartkind: Instacart Takes its Ad Tech Off-Platform For The First Time
Instacart just took its first steps beyond owned-and-operated Instacart media with the launch of a new retail media offering that serves ads on grocers’ sites and apps. The new retail advertising product, called Carrot Ads, is part of a broader ecommerce offering Instacart introduced on Wednesday, which also includes Carrot Warehouses, a warehousing and fulfillment service, and an advertising analytics product dubbed Carrot Insights.