The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now, […]
Instagram is shopping for its share of holiday dollars. On Thursday, Facebook’s much-cooler sibling added three new features designed to help people browse, discover and save items more easily. A lot must happen before someone buys, and while shopping can be a by-product of spending time on Instagram, people aren’t there to fill their cart […]
Consumers don’t want to see repurposed 30-second TV spots in their social feeds, which is why a number of brands and their agencies are investing in content tailored for Instagram. In September, Instagram’s 400 million users began seeing more ads as the image-centric platform turned on 30-second video ads, as well as landscape ads, which […]
