Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types.
The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo. The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $60 per year policies the big guys didn’t […]
