Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable that Intel-owned urban mobility app Moovit would launch an ad platform. Moovit’s advertising service is live for advertisers in Latin America, Italy and Israel, and the company plans to roll it out everywhere its app is used.
Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own […]
For years, Intel’s five-note jingle was one of the most recognizable sounds on TV and helped build solid brand awareness for its consumer-facing PC business. But a jingle isn’t going to encourage network administrators at a telco to embrace Intel’s open architecture or get senior decision-makers to consider Intel’s hybrid cloud platform. “In the past, […]
Intel’s decision to bring programmatic media buying in-house boiled down to this: audience insights. “Our biggest aha, our epiphany, was that we wanted to have a holistic view of our customer,” Julie Keshmiry, Intel’s global media director, said Tuesday at Programmatic I/O in San Francisco. But getting that view is particularly difficult for a non-customer-facing […]
Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to break out of the box with a campaign that “stops focusing on where we are and starts focusing on why we are,” said Penny Baldwin, VP and GM of global brand management […]
Intel dove deep into content marketing to connect with millennials. For two and a half years, it’s used the IQ website to reach consumers through articles connecting technology to everyday life. In addition to using homegrown pieces, Intel places articles on sites like BuzzFeed and Mashable. All receive extra pushes to drive traffic. That’s where […]
Intel Capital, the venture-capital arm of early HookLogic advertiser Intel, has invested $14.3 million in the ecommerce search-advertising company through a Series-B round that included some support from Bain Capital Ventures and former AdMeld CEO Michael Barrett. HookLogic, which recently launched a bid marketplace for ecommerce advertisers called the Retail Search Exchange, powers brands and […]
