Allstate: Marketing Becoming About Small ‘Touches’ Backed By Technology
Brand marketers are shifting from outbound, push-based approaches to creating recurring engagement, fueled by data and technology. This was a key trend at the IBM Smarter Commerce Summit in Tampa Wednesday, where marketers from Allstate, Intercontinental Hotels and David’s Bridal spoke about their respective brands’ journeys from push to pull marketing. Allstate Sanjay Gupta, EVP […]