Mediaocean has acquired Invision, a software company that helps broadcasters and major media companies manage sales workflow. The financial terms of the deal, announced Thursday, were undisclosed and Mediaocean expects to add 100-plus employees as a result of the transaction. This deal represents Mediaocean’s first serious foray into sell-side tools, since it had previously focused […]
After stints running TV media sales software INVISION and heading corporate development for ad exchange operator AppNexus, former AOL executive Lynda Clarizio is joining investment bank Berenson & Co. to help expand its digital media dealmaking portfolio. Read the release. The post puts Clarizio on the other side of the M&A table from her early […]
Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]
