Must-See Sessions At CTV Connect
AdExchanger will lift the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
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IP addresses
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Comic: He Sees You When You're Streaming
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate!
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The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
Tagged in:- Anthony Katsur
- Apple Safari IP addresses
- CCPA
- CIMM
- Coalition for Innovative Media Measurement
- CPRA
- featured
- Future Today
- Google Analytics 4
- Google IP Addresses
- IP addresses
- Jon Watts
- julie clark
- Mike McCarver
- personal identifiable information
- PII
- Tatari Vault
- third-party IDs
- TV attribution
- Unified ID 2.0
- Vikrant Mathur
- YouTube IP addresses
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Why Tatari Created A Separate Company To House Its Data Clean Room
Tatari is launching a new sister company called Vault, whose first product is a data clean room. The idea is to provide cross-channel measurement for advertisers and programmers using data other than IP addresses.
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Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need […]