IP targeting

IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from […]

In a release yesterday, Digital Element announced that it would begin offering postcode-level (“zip code” in the U.S.) targeting capabilities.  (See the release.) Digital Element’s Vice President Frank Bobo discussed the implication of European expansion and the market for IP targeting. AdExchanger.com: Can you help us with the jargon? What does the phrase “postcode-level database” […]