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IP targeting

  • Here’s how IP targeting is used today – and what could replace this signal for advertisers in the future in light of Apple's coming crackdown.
    Privacy

    Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

    BY //

    IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from […]

  • Data

    Digital Element On Postcode Targeting And U.S. And Europe Tech Targeting Interest

    BY AdExchanger//

    In a release yesterday, Digital Element announced that it would begin offering postcode-level (“zip code” in the U.S.) targeting capabilities.  (See the release.) Digital Element’s Vice President Frank Bobo discussed the implication of European expansion and the market for IP targeting. AdExchanger.com: Can you help us with the jargon? What does the phrase “postcode-level database” […]