Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most analysts with a powerhouse Q2, despite the rollout of Apple’s AppTrackingTransparency (ATT) framework and new IDFA rules. But Facebook’s diminished targeting and attribution capabilities are having concrete effects on advertisers. A few years ago, many […]
A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third […]
IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind. Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and […]
Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the identity front. On the heels of rolling out its cookieless Fabrick ID in December, Neustar has launched an end-to-end identity management solution called – you guessed it – Neustar Unified Identity. It is a core […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal […]
In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
