IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said CEO Michael Roth said on the company’s Q3 earnings call Friday. “Acxiom is a world-class data asset,” he said. “As all companies look to make their first-party data work harder for them, and do so […]
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95 billion. Meanwhile, Omnicom and Publicis, which reported Q2 earnings last week, were down 0.9% and 2.1%, respectively. WPP has not reported Q2 earnings yet, but saw just 0.8% growth in Q1. IPG is raising its […]
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG also […]
Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why buy it when you can rent it?” But IPG’s $2.3 billion acquisition Monday of Acxiom Marketing Solutions changes all that. “What’s interesting is the world has changed,” Roth said on […]
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all. Interpublic Group said Monday it acquired Acxiom’s legacy data management business for $2.3 billion. AMS represents about three-quarters of Acxiom’s total revenue. Dennis Self and Rick Erwin will serve as co-presidents of AMS, which will remain a standalone unit aligned with IPG Mediabrands. […]
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth. Rather, he sees it as a validation of his sector. “Clients are faced with disparate questions about how to navigate their dollars,” he said. “Our job is to help them do that.” IPG, which outperformed its peer set in […]
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of […]
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim Ringel […]
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday. Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins. “I’ll put it out there that […]
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being […]
